It's the big day for Florida beauty lovers: whether they'll get to attend Ulta Beauty World 2026 or not.
Tickets for Ulta Beauty's popular beauty convention, "Ulta Beauty World," go on onsale today, with the actual expo coming to Orlando, Florida, on April 16.
The convention plans to offer exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Last year's inaugural convention was held in San Antonio, Texas. Attendees during this year's event will receive "curated swag bags filled with must-have products from top beauty and wellness brands." In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
This year in Orlando, Ulta officials also announced that they are offering master classes the day before the convention.
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