McDonald’s is offering a few customers a special Valentine’s meal this year – Chicken McNuggets and caviar.
Starting at 11 am ET on Tuesday, McDonald’s is giving away a limited number of kits including caviar and a gift card for McNuggets at mcnuggetcaviar.com/countdown.
The giveaway underscores the lengths restaurants and retailers are going to grab customers’ attention, hoping the dollars will follow, as consumers remain gloomy about the economy and keep a tighter hold on their paychecks.
McDonald’s said in a statement each kit has all you need for “an upscale yet effortless celebration” including a 1oz tin of “McNugget Caviar,” crème fraîche and a Mother of Pearl caviar spoon, along with a $25 gift card.
Targeted campaigns can help boost brand awareness, and sales. A McDonald’s tie-in last year with “A Minecraft Movie” helped turn around sales after two quarters of sinking numbers. (The movie was released bys sister company Warner Bros. Pictures.)
And with consumer sentiment at its lowest in well over a decade, businesses have been looking for ways to get customers in the door. In that sense, a free giveaway might not generate immediate revenue, but it can build notice and serve as potentially viral marketing.
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